Visual identity and website for Sibling Studio, a new-world strategy studio helping brands navigate an ever-evolving cultural and commercial landscape.

Sibling Studio

Sibling Studio is a strategy consultancy whose clients range from emerging tech to established consumer and luxury brands—Zalando, Chandon, Bumble, Pepsi among them. With a flexible, inclusive working model, they assemble the right talent for each project, ensuring culturally relevant, insight-driven outcomes.

The visual identity is anchored in two elements: Exposure, a variable typeface, and a bold red-orange. The wordmark combines two opposite styles within the type family, visually expressing Sibling Studio's ethos of contrast and cohesion—different voices contributing to a unified outcome. Exposure's shifting focus, from sharp to soft, plays with clarity and blur, metaphorically capturing the studio's role in focusing ideas and revealing new perspectives.

The website breaks from the minimalist black-and-white conventions of the strategy industry. Using only white and the signature red-orange, the design is sober and elegant but confident and daring—a visual language that positions Sibling Studio as a serious but unconventional player in its field.

Client: Sibling Studio
Category: Website design
Year: 2025
Format: Web

Technical support: Rita Mota