Ndongo 119 is a gallery and cultural space in Luanda working at the intersection of art, history, and socio-political discourse. Named after the Ndongo Kingdom and Queen Njinga, a symbol of defiance and resistance to colonial and patriarchal systems, the visual identity reflects the positioning of this space while honouring its cultural and historical foundations.

Ndongo119

Ndongo 119 is a gallery and cultural space in Luanda working at the intersection of art, history, and socio-political discourse. Named after the Ndongo Kingdom and Queen Njinga, a symbol of defiance and resistance to colonial and patriarchal systems, the visual identity had to reflect the positioning of this space while honoring its cultural and historical foundations.

The challenge was building a visual language confident enough for international art fairs, where restrained, institutional aesthetics dominate the art market, without making that the reference point.

The answer was a confident identity made of bold geometric forms and fluid organic type. A mark that takes up space without explaining itself. The imagery, drawn directly from the artists' work, takes central stage, – set against the stark repetition of the wordmark across exhibition materials, postcards, and billboards. The identity was built for that scale.

Client: Ndongo119 – Creative Embassy
Category: Visual Identity
Year: 2022
Format: Logo, visual identity system, stationery, exhibition and promotional print materials

Project assistant: Anaïs Macqueron