Visual identity for Ndongo119 – Creative Embassy, a multidisciplinary space in Luanda, Angola. Ndongo119 is a new and unique space in the cultural and artistic context of Angola, embodying the fusion of art, history, and socio-political discourse.

Ndongo119

Visual identity for Ndongo119 – Creative Embassy, a multidisciplinary space in Luanda, Angola. Ndongo119 is a new and unique space in the cultural and artistic context of Angola, embodying the fusion of art, history, and socio-political discourse.

The visual identity reflects the positioning of this space while honoring its deep cultural and historical roots. The name Ndongo evokes the legacy of the Ndongo Kingdom, a historically significant region that shaped what is contemporary Angola. This legacy is further enriched by the homage to Queen Njinga, a symbol of resistance, leadership, and defiance against colonial and patriarchal systems.

The visual identity embraces the space’s engagement with key themes, including structural concerns of contemporary society, the connection to territory, land, and transformation industries, philosophical and theological dialogues shaping communities, and the evolving dynamics of family-building within socio-political realities.

The logo and typeface merge bold, geometric forms, symbols of strength and integrity, with fluid and organic flows of text, conjuring cultural dynamism and dialogue. It offers a modern, clean aesthetic that balances historical richness with contemporary relevance.

Client: Ndongo119 – Creative Embassy
Category: Visual Identity
Year: 2022
Format: Different formats

With the assistance of: Anaïs Macqueron