DTXD by Greenpeace

Logo design for DTXD, a clothing line by Greenpeace Germany campaigning for chemical-free fashion. The project brought together fair fashion advocates to produce garments free of pollutants across the full supply chain, from raw material extraction to finished product.

The logo is custom-built around the idea of detoxification applied to letterforms: simplified, cleaned up, reduced to the minimum. A deliberately small x-height gives the wordmark a compact, concentrated quality. Nothing excess, nothing that shouldn't be there. Applied directly to the garments, the logo is the identity.

Client   Greenpeace Germany
Format   Logo
Year   2020
Category   Logo design

Image credits   Greenpeace Magazin / Enver Hirsch