Art direction for a political campaign for Livre, an emerging eco-socialist political party in Portugal.
Livre became the first Portuguese party to run for a general election with a female POC leader, Joacine Katar Moreira, a feminist, activist, and advocate for the Black community. Her election not only disrupted but also diversified the overwhelmingly gender- and racially-unbalanced Portuguese Parliament, giving a vital voice to the underrepresented Portuguese Black community.
With this campaign, we re-introduced vibrant and colourful illustrations in the history of Portuguese political campaigning, transforming the typical homogeneous pre-election urban landscape and successfully electing Joacine Katar Moreira as an MP in 2019.
Client Partido Livre
Category Art Direction
Year 2019
Print Offset print
Format 420×594 mm
Illustration Amanda Baeza
Partido Livre
Livre became the first Portuguese party to run for a general election with a female POC leader, Joacine Katar Moreira, a feminist, activist, and advocate for the Black community. Her election not only disrupted but also diversified the overwhelmingly gender- and racially-unbalanced Portuguese Parliament, giving a vital voice to the underrepresented Portuguese Black community.
With this campaign, we re-introduced vibrant and colourful illustrations in the history of Portuguese political campaigning, transforming the typical homogeneous pre-election urban landscape and successfully electing Joacine Katar Moreira as an MP in 2019.
Client Partido Livre
Category Art Direction
Year 2019
Print Offset print
Format 420×594 mm
Illustrations Amanda Baeza
Eva Gonçalves Studio
Rua do Mato Grosso 11a
1170-234 Lisboa
Portugal
Lausitzer Str. 11
10999 Berlin
Germany
For project enquiries,
commissions or collaborations,
please get in touch:
studio@evagoncalves.com
+49 (0) 176 568 081 61
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© Eva Gonçalves Studio 2024
Eva Gonçalves Studio
Rua do Mato Grosso 11a
1170-234 Lisboa
Portugal
Lausitzer Str. 11
10999 Berlin
Germany
For project enquiries,
commissions or collaborations,
please get in touch:
studio@evagoncalves.com
+49 (0) 176 568 081 61
© Eva Gonçalves Studio 2023