Occupy Learning

How do you design a visual identity that is defined enough to communicate a project but open enough for participants to participate in the process of building it together?

Occupy Learning is a public learning initiative by Grenzkultur, funded by the Erasmus+ programme, reimagining how urban spaces can be reclaimed as sites for learning and community interaction.

The visual identity is built on a simple matrix inspired by the urban grid: basic geometric shapes are added and subtracted to reflect the dynamic nature of public space.

From this foundation, we developed a custom typeface and a flexible identity system that could be personalised by participants. During events, children and adults were invited to draw their own letter designs on postcards, adding wishes and thoughts to the grid, making the identity genuinely interactive rather than merely describing interactivity.

Communication materials included contact cards, interactive postcards, a brochure, and a website that served as a platform for an international network of practitioners working at the intersection of public space, learning, and community building.

Client   Grenzkultur
Category   Visual Identity
Year   2018
Format   Custom typeface, website, contact cards, interactive postcards, brochure