Brand identity for Occupy Learning, a temporary public project developed by Grenzkultur awarded with the Erasmus+ programme funding, that reimagined how public spaces could be reclaimed as sites for learning and community interaction.
By transforming urban spaces with interactive learning experiences, the project sought to stimulate personal growth and strengthen community bonds. Expanding the concept of learning in this way opens new possibilities for individuals and society as a whole.
For this initiative, we designed a flexible and interactive visual identity that encouraged participants—both children and adults—to engage with and personalize their experience. The foundation of this identity was a simple matrix, inspired by the urban grid. On this grid, basic geometric shapes—representing the core elements of public infrastructure like roads, squares, and buildings—were added and subtracted to reflect the dynamic nature of public spaces.
Our studio developed a custom typeface and designed all communication materials, including contact cards, interactive postcards, a brochure, and a website. The flexible typeface mirrored the project's ethos of "learning by experimenting," providing an interactive platform that allowed for creative engagement with the public. During the events, participants were invited to personalize postcards by drawing on the grid, adding their own letter designs, wishes, and thoughts.
While the printed materials were designed to communicate the project to a broader audience and support workshops and activities, the website served as a platform to unite an international network of practitioners. These professionals and initiatives share the common goal of using public spaces for learning as a means of fostering community building and driving social change.
Client Grenzkultur
Category Visual Identity
Year 2018
Format Different formats
Occupy Learning
Brand identity for Occupy Learning, a temporary public project developed by Grenzkultur awarded with the Erasmus+ programme funding, that reimagined how public spaces could be reclaimed as sites for learning and community interaction. By transforming urban spaces with interactive learning experiences, the project sought to stimulate personal growth and strengthen community bonds. Expanding the concept of learning in this way opens new possibilities for individuals and society as a whole.
For this initiative, we designed a flexible and interactive visual identity that encouraged participants—both children and adults—to engage with and personalize their experience. The foundation of this identity was a simple matrix, inspired by the urban grid. On this grid, basic geometric shapes—representing the core elements of public infrastructure like roads, squares, and buildings—were added and subtracted to reflect the dynamic nature of public spaces.
Our studio developed a custom typeface and designed all communication materials, including contact cards, interactive postcards, a brochure, and a website. The flexible typeface mirrored the project's ethos of "learning by experimenting," providing an interactive platform that allowed for creative engagement with the public. During the events, participants were invited to personalize postcards by drawing on the grid, adding their own letter designs, wishes, and thoughts.
While the printed materials were designed to communicate the project to a broader audience and support workshops and activities, the website served as a platform to unite an international network of practitioners. These professionals and initiatives share the common goal of using public spaces for learning as a means of fostering community building and driving social change.
Client Grenzkultur
Category Visual Identity
Year 2018
Format Different formats
Eva Gonçalves Studio
Rua do Mato Grosso 11a
1170-234 Lisboa
Portugal
Lausitzer Str. 11
10999 Berlin
Germany
For project enquiries,
commissions or collaborations,
please get in touch:
studio@evagoncalves.com
+49 (0) 176 568 081 61
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© Eva Gonçalves Studio 2024
Eva Gonçalves Studio
Rua do Mato Grosso 11a
1170-234 Lisboa
Portugal
Lausitzer Str. 11
10999 Berlin
Germany
For project enquiries,
commissions or collaborations,
please get in touch:
studio@evagoncalves.com
+49 (0) 176 568 081 61
© Eva Gonçalves Studio 2023